The first account of one of the 21st century's greatest business stories, Tesla and Elon Musk.
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From a journalist and former writer for Tesla comes the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's 'insane mode' leadership, it is bringing an end to the era of gasoline powered transportation. Hamish McKenzie explores how an unlikely West Coast start up, with an audacious dream to create a new, successful US car company - the first since Chrysler in 1925 - went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.