Richard Rumelt: Good Strategy/Bad Strategy: The difference and why it matters (2013)
ISBN: 9781781251546
Richard Rumelt: Good Strategy/Bad Strategy: The difference and why it matters (2013)
ISBN: 9781781251546
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Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on
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ISBN
9781781251546
Author
Richard Rumelt
Pages
322
Binding
Soft cover
Publisher
PROFILE BOOKS
Date of publication
2013
Format
Book
Language
English
Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.