Books for language learning Dictionaries Monolingual dictionaries Oxford Dictionary of Marketing 4th Edition

Oxford Dictionary of Marketing 4th Edition

ISBN: 9780198736424
Author: Charles Doyle
Page: 529
Binding: Soft cover
Publication date: 2016
Format: Book
Publisher: OXFORD UNIVERSITY PRESS
Language: English

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Price: 7 190 Ft

Stock: 1-10 copies

Description

The most accessible and wide-ranging dictionary of its kind, this A-Z contains over 2,100 entries on topics spanning terms for traditional marketing techniques, leading marketing theories and concepts, and modern changes in marketing practice. It is anindispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

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