Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

This book will benefit sales and marketing professionals, senior directors, SME owners and anyone required to make strategic decisions, implement programmes and seek new ways to reach their markets.
ISBN: 9780749475079
Author: Grant Leboff
Page: 208
Binding: Soft cover
Publication date: 2016
Format: Book
Publisher: KOGAN PAGE
Language: English

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Price: 11 450 Ft

Currently out of stock, expected back in stock: 2-3 weeks

Description

To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.

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