Social Selling: Techniques to Influence Buyers and Changemakers

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods.
ISBN: 9780749478018
Author: Tim Hughes - Matt Reynolds
Page: 194
Binding: Soft cover
Publication date: 2016
Format: Book
Publisher: KOGAN PAGE
Language: English

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Price: 11 450 Ft

Currently out of stock, expected back in stock: 2-3 weeks

Description

Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:

- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.

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