Frank I. Luntz: Win - The Key Principles to Take Your Business from Ordinary to Extraordinary

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills.
ISBN: 9781401323998
Author: Frank I. Luntz
Page: 320
Binding: Hard cover
Publication date: 2011
Format: Book
Publisher: HACHETTE
Language: English

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Price: 9 450 Ft

Stock: 1-10 copies


From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to medialegends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.


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