John Neffinger and Matthew Kohut: Compelling People: The Hidden Qualities That Make Us Influential

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Now, in Compelling People, which is already being taught at Harvard and Columbia Business Schools, John Neffinger and Matthew Kohut show that this isn't something we have to be born with-it's something we can learn. Expanding on the themes in their co-authored Harvard Business Review cover story "Connect, Then Lead," they trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. The ability to master this dynamic is so rare that we celebrate and elevate those people who have managed to do it.