John P. Kotter: A Sense of Urgency (2008)
ISBN: 9781422179710
John P. Kotter: A Sense of Urgency (2008)
ISBN: 9781422179710
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In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.
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ISBN
9781422179710
Author
John P. Kotter
Pages
198
Binding
Hard cover
Publisher
HARVARD BUSINESS REVIEW PRESS
Date of publication
2008
Format
Book
Language
English
Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.
