Known as "Turanism," this ideology impacts Hungarian politics, science, and cultural and ethnic identity even today. In Go East!: A History of Hungarian Turanism, Balázs Ablonczy examines the rise of Hungarian Turanism and its lasting effect on the country's history. Turanism arose from the collapse of the Kingdom of Hungary, when the nation's intellectuals began to question Hungary's place in the Western world. The influence of this ideology reached its peak during World War I, when Turanian societiesfunded research, economic missions, and geographical expeditions.