English for Tourism and Hospitality in Higher Education Studies Course Book with Audio CDs (2)

Leírás

...in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a tourism and hospitality faculty. Extensive listening exercises come from tourism and hospitality lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key tourism and hospitality vocabulary that students will need.
Contents


Unit 1: What is tourism?
Unit 2: What's your kind of tourism?
Unit 3: Hospitality research
Unit 4: Careers in tourism and hospitality
Unit 5: Tourism marketing
Unit 6: The business of events tourism
Unit 7: The business of fun
Unit 8: Hospitality marketing
Unit 9: Tourism and culture
Unit 10: Managing people and money
Unit 11: External influences
Unit 12: Information, strategy and change