...in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a tourism and hospitality faculty. Extensive listening exercises come from tourism and hospitality lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key tourism and hospitality vocabulary that students will need.
Contents
Unit 1: What is tourism?Unit 2: What's your kind of tourism?Unit 3: Hospitality researchUnit 4: Careers in tourism and hospitalityUnit 5: Tourism marketingUnit 6: The business of events tourismUnit 7: The business of funUnit 8: Hospitality marketingUnit 9: Tourism and cultureUnit 10: Managing people and moneyUnit 11: External influencesUnit 12: Information, strategy and change