Foreign language books Specialist titles How to measure social media - A step-by-step guide to developing and assessing social media ROI

How to measure social media - A step-by-step guide to developing and assessing social media ROI

YOUR 100% ACTIONABLE, PROVEN FRAMEWORK FOR DELIVERING ROCK-SOLID SOCIAL MEDIA BUSINESS METRICS-PAINLESSLY.
ISBN: 9780789749857
Author: Nichole Kelly
Page: 243
Binding: Soft cover
Publication date: 2012
Format: Book
Publisher: QUE PUBLISHING
Language: English
Ages: adult

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Price: 8 095 Ft

Stock: 1-10 copies

Description

Think social marketing is worth it? Prove it. If your boss hasn't demanded that yet, he will. Then what? Hand him some jive about "return on conversation"? Think that'll fly? You'll be gone so fast you won't know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.
Bet you can't wait to see his face when you walk in with metrics that stand up to his most brutal questions.

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