The authors' presentation of their six commonsense habits creates a systematic framework useful to managers, entrepreneurs, and executives, providing them with: Clear hard-hitting content that is easy tounderstandNumerous real-company anecdotes that bring the concepts to lifeThe building blocks, neither faddish nor outdated, of a successful businessA means of creating a company culture of achievement and accountabilityDetailed guidance on how toexecute the key concepts, with a focus on goals