English for Business Studies in Higher Education Studies Course Book with Audio CDs (2)

Description

...,i.e., listening and reading, in the discipline. However, students will be expected to produce output texts in speech and writing throughout the course. The syllabus focuses on key vocabulary for the discipline and on words and phrases commonly used in academic and technical English. It covers key facts and concepts from the discipline, thereby giving students a flying start for when they meet the same points again in their faculty work.
Contents


Unit 1: The business of business
Unit 2: The organization of work
Unit 3: Getting the work done
Unit 4: The world of technology
Unit 5: People and markets
Unit 6: Products and strategies
Unit 7: Operations: producing the goods
Unit 8: Operations: efficiency, costs and quality
Unit 9: Managing financial accounts
Unit 10: Funding company activities
Unit 11: External influences
Unit 12: Strategy and change