Kevin Kaiser, S. David Young: Blue Line Imperative: What Managing for Value Really Means

A ground-breaking guide to making profitable business decisions
ISBN: 9781118510889
Author: Kevin Kaiser, S. David Young
Page: 324
Binding: Hard cover
Publication date: 2013
Format: Book
Publisher: JOHN WILEY & SONS
Language: English

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Price: 20 850 Ft

Currently out of stock, expected back in stock: three weeks


Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.
Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success
Offers guidelines for making the satisfaction of customer needs


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