Career Paths - Sales & Marketing Student's Book with Digibooks App
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment.
ISBN: |
9781471562952 |
Author: |
Virginia Evans, Jenny Dooley, Craig Vickers |
Binding: |
Soft cover |
Publication date: |
2018 |
Format: |
Book |
Level: |
A1-B1 |
Publisher: |
EXPRESS PUBLISHING |
Language: |
English |
Ages: |
adult |
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Description
Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing.
Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.
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