Richard H. Thaler: Misbehaving: The Making of Behavioural Economics

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
ISBN: 9780241951224
Author: Richard H. Thaler
Page: 415
Binding: Soft cover
Publication date: 2016
Format: Book
Publisher: PENGUIN BOOKS
Language: English

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Price: 4 125 Ft

Stock: 1-10 copies

Description

Why are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

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