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Seth Godin:Purple Cow -Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

ISBN:	9780141016405
Author:	Seth Godin
Page:	144
Binding:	Soft cover
Publication date:	2005
Format:	Book
Publisher:	PENGUIN BOOKS
Language:	English

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Price: 4 125 Ft

Stock: 1-10 copies

Description

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren'tworking anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

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